With technology being the center of everyday life, PANTONE wanted to interpret the technological evolution as a palette called Techno Color. This color palette recognizes the ongoing advancement of technology and how it created such an impact on the world of design and color. Techno color is a combination of both vibrant and deep hues on reflective surfaces. The palette marries the ongoing bright color trend with shades that recall the industrial age. Tones like Jet Black, Silver and deep Majolica Blue recognize earlier technological advances, while rich Emerald and Tillandisa Purple and electric Methyl Blue, Dark Citron and orange Exuberance provides endless opportunities for the future. The color trend for fall/winter 2013-2014 will be bold and the Techno Color will be the foundation of this technological based movement in design and art.